The Future of Sight is Touch™

Meet CyR.U.S.

Raised Universal Symbols

The first – and only – modern tactile language designed to give the over 2.2 billion people worldwide who have some degree of vision loss independence, enjoyment and product safety.

How many times have you had soap in your eyes in the shower and blindly reached for a product? Instead of shampoo – you grab the conditioner. With many packages sharing the same profile, it’s easy to make that mistake.

How often have you squinted your eyes unable to read the text or the list of ingredients on the packaging because it is too small – even with glasses. You vow never to purchase that product again. The aging population is rarely considered in package design.

I know that’s happened to me. More times than I’d like to admit. 

If you have any form of vision loss, distinguishing between beauty and personal care products can be a huge challenge.  And simple everyday activities we take for granted become obstacles to your independence, enjoyment and safety.

Designed for my son Cyrus—But Better for Everyone.

Now imagine you are blind.

All too often accessible packaging is not considered when designing products.  Especially when designing luxury products where aesthetics is critical to a brand’s image and identity.

CyR.U.S. is changing all that.

 

Introducing the CyR.U.S. System

CyR.U.S.’s proprietary system makes it easy to identify products, learn about ingredients and understand usage. Right at your fingertips. 

The symbols are intuitive (think emojis) so they can be instantly learned by everyone. Braille can take as long as 4 months or more to master.  

Each CyR.U.S. symbol is optimized for touch with the right height and thickness for easy reading.

CyR.U.S. also offers the ability to create embossed QR codes that users can scan using a screen-reader app on their smartphones. It prompts an auditory product description and product usage instructions. 

Easy to learn.  Easy to use.  Better for everyone. 

Who Benefits?

  • The Blind

  • The Visually Impaired

  • The aging population

  • The Autistic

  • Those with Dyslexia

  • Foreign Language Speakers

  • The sighted who seek easy, intuitive communication

A Snellen Test Chart with a pair of glasses on top.

The future of sight is touch™

We plan to make CyR.U.S. a universal standard by 2025. 

By speaking the same language, we can break down barriers. 

Testimonials

  • Molly Burke

    Influencer, Motivational Speaker, Television Host & YouTuber / & Accessibility Activist

    The CyR.U.S. System is a good stepping stone to achieving better universal design for beauty products. Its raised tactile markings are beneficial for those who are blind, visually impaired but don’t read Braille, those who take their glasses off or contacts out during their skincare routine, those with learning disabilities or language processing disorders, those who are non-English speakers, etc.

  • Melody Goodspeed

    Major Gifts Specialist AFB

    I am totally blind and It makes it difficult when product packaging is not user friendly. The CyR.U.S. System allows me to easily identify my products and with the raised QR codes on the carton, I am able to hear the price, ingredients and how to use the product.

  • Stephanae McCoy

    Founder, Bold Blind Beauty

    I was so excited to learn about CyR.U.S. universally designed tactile system on VictoriaLand products. The raised QR code on each box was easy to find, scan then access information on how to use the products. The symbol on each product is a brilliant stroke of genius as they make sense. My hope is that many more companies, especially in the beauty industry, would follow her lead.