Meet CyR.U.S.
CyR.U.S. is the world’s first accessibility system for consumer packaged goods designed to reduce everyday friction and help people more easily identify, understand, and interact with products.
CyR.U.S. is not a feature.
It’s a new product layer.
Using a voice-first app with optional tactile accessibility, CyR.U.S. transforms packaging into an interactive experience that allows consumers to instantly identify products, ask questions in real time, access instructions and ingredients, and connect directly to purchase options.
Designed for my son Cyrus. Built for Everyone.
How many times have you reached for the wrong product because packaging looks and feels the same?
Shampoo instead of conditioner. Face wash instead of body wash.
For millions of blind and low-vision consumers, these everyday frustrations create real barriers to independence, safety, and product use. But accessibility challenges extend far beyond the blind community, affecting aging consumers, people with low vision, and everyday users alike.
Built from my experience raising my son Cyrus, who was born blind, CyR.U.S. was created to make packaging easier to navigate, understand, and use.
Because accessibility should never be an afterthought.
CyR.U.S. Certification
CyR.U.S. is made available to brands through the CyR.U.S. Certification platform, giving companies a scalable path to accessibility through Digital Access or Total Access solutions.
Digital Access
Start immediately using existing packaging.
Through the CyR.U.S Certification platform, brands can onboard products into the CyR.U.S. app without changing existing packaging.
Consumers simply open the app and point their camera at a product. The app recognizes the packaging and launches a voice-first experience where users can:
Identify products instantly
Ask questions and receive real-time answers
Access instructions, ingredients, and product information
Explore tutorials and usage guidance
Connect directly to purchase options
No packaging changes required.
Total Access
Add tactile for full independence.
CyR.U.S. Total Access combines the digital experience with tactile product identification, allowing consumers to identify products by touch while enhancing the experience through voice interaction.
Identify products by touch
Navigate products more independently
Use without a phone
Create a more inclusive packaging experience
Collaboration
CyR.U.S. is building a growing library of tactile symbols designed to create a more intuitive packaging experience and a universal language everyone can understand through touch.
Our library includes skincare, personal care, and household categories, with additional categories developed in collaboration with brands and industry partners.
The CyR.U.S. Difference
No QR codes
Powered by voice, enhanced by touch
Brand-controlled product experience
Direct, inclusive consumer connection
Packaging Was Never Designed for Everyone
More than 2.2 billion people worldwide live with some form of vision impairment, yet most packaging is still designed primarily for sight.
CyR.U.S. gives brands a scalable path to accessibility without requiring a complete packaging redesign.
Launch quickly with Digital Access
Expand into tactile accessibility over time
Improve product usability and customer experience
Support accessibility and inclusion initiatives
Differentiate your brand through innovation
Start digital. Scale to tactile. Own accessibility over time.
This is the Future of Packaging
Ready to Lead in Accessibility?
Book a demo to see how CyR.U.S. can help your brand create a more accessible and interactive product experience.
Testimonials