Meet CyR.U.S.
CyR.U.S. transforms packaging into an intelligent, voice-first experience that helps consumers identify, understand, and interact with products more easily.
CyR.U.S. is not a feature.
It’s a new product layer.
Using a voice-first app with optional tactile accessibility, CyR.U.S. transforms packaging into an interactive experience that allows consumers to instantly identify products, ask questions in real time, access instructions and ingredients, and connect directly to purchase options.
Built for Accessibility. Designed for Growth.
✓ No Packaging Changes Required
✓ AI-Powered Consumer Engagement
✓ Built-In Multilingual Support
✓ Scalable Across Product Portfolios
✓ Optional Tactile Accessibility
A Personal Mission. A Universal Solution.
Inspired by my son Cyrus, who was born blind, CyR.U.S. was created to make products easier to identify, understand, and use.
Today, CyR.U.S. helps brands transform packaging into a more accessible, intelligent, and interactive experience for everyone.
Beyond QR Codes
Unlike QR codes that require consumers to locate and scan a code, CyR.U.S. recognizes packaging directly and launches a conversational experience instantly.
Consumers can simply point their camera, ask questions naturally, and receive information in real time.
No codes. No searching. No friction.
The CyR.U.S. Platform
Brands access the CyR.U.S. platform through our Certification framework, choosing between Digital Access and Total Access solutions based on their accessibility goals and packaging strategy.
Digital Access Certification
Start immediately using existing packaging.
Digital Access Certification enables brands to onboard products to the CyR.U.S. platform without modifying packaging. Consumers gain access to a voice-first experience that makes products easier to identify, understand, and use.
Total Access Certification
Add tactile product identification.
Total Access Certification combines voice-first technology with tactile product identification, creating a more intuitive experience for consumers while enabling greater independence for those who are blind or have low vision.
Symbol Collaboration
CyR.U.S. is building a growing library of tactile symbols designed to create a universal language for packaging.
Brands can adopt existing symbols or collaborate with us to develop new category-specific symbols that expand accessibility across entire industries.
Packaging Was Never Designed To Talk Back
Products contain valuable information, but most packaging remains static and inaccessible once it leaves the shelf.
CyR.U.S. transforms packaging into an intelligent experience that helps consumers identify products, access information, and engage more independently.
Launch quickly with Digital Access
Expand into tactile accessibility over time
Improve product usability and customer experience
Support accessibility and inclusion initiatives
Differentiate your brand through innovation
Start digital. Scale to tactile. Own accessibility over time.
This is the Future of Packaging
Book a demo to see how CyR.U.S. transforms packaging into a more intelligent, interactive, and accessible product experience.