Meet CyR.U.S.®
CyR.U.S. transforms packaging into a voice-first product experience, so consumers can identify products, ask questions, and get brand-verified answers in real time.
CyR.U.S. is not a feature.
It’s a new product layer.
Using a voice-first app with optional tactile accessibility, CyR.U.S. transforms packaging into an interactive experience that allows consumers to instantly identify products, ask questions in real time, access instructions and ingredients, and connect directly to purchase options.
Every answer comes from the brand, not the internet, so there’s no guessing and no hallucinated information.
Voice-Enabled. Brand-Verified. Built to Scale.
✓ No Packaging Changes Required
✓ AI-Powered Consumer Engagement
✓ Brand Controlled Truth
✓ Built-In Multilingual Support
✓ Scalable Across Product Portfolios
✓ Optional Tactile Accessibility
A Personal Mission. A Universal Solution.
Inspired by my son Cyrus, who was born blind, CyR.U.S. was created to make products easier to identify, understand, and use.
Today, that mission powers a platform that helps brands turn packaging into an intelligent, interactive experience, one that's accessible to every consumer who picks it up.
Beyond QR Codes
Unlike QR codes that require consumers to locate and scan a code, CyR.U.S. recognizes packaging directly and launches a conversational experience instantly.
Consumers can simply point their camera, ask questions naturally, and receive information in real time.
No codes. No searching. No friction.
The CyR.U.S. Platform
Brands access the CyR.U.S. platform through our Certification framework, choosing between CyRUS Digital Access™ and CyRUS Total Access™ based on their launch timeline and packaging strategy.
Digital Access Certification™
Start immediately using existing packaging.
Digital Access Certification enables brands to onboard products to the CyR.U.S. platform without modifying packaging. Consumers gain access to a voice-first experience that makes products easier to identify, understand, and use.
Total Access Certification™
Add tactile product identification.
Total Access Certification combines voice-first technology with tactile product identification, creating a more intuitive experience for every consumer, including greater independence for those who are blind or have low vision.
Symbol Collaboration
CyR.U.S. is building a growing library of tactile symbols designed to create a universal language for packaging.
Brands can adopt existing symbols or collaborate with us to develop new category-specific symbols that expand accessibility across entire industries.
Packaging Was Never Designed To Talk Back
Products contain valuable information, but most packaging remains static and inaccessible once it leaves the shelf.
CyR.U.S. transforms packaging into an intelligent experience that helps consumers identify products, access information, and engage more independently.
Launch quickly with Digital Access
Expand into tactile accessibility over time
Improve product usability and customer experience
Support accessibility and inclusion initiatives
Differentiate your brand through innovation
Start digital. Scale to tactile. Own accessibility over time.
This is the Future of Packaging
See it for yourself. Ask your product a question, get a brand-verified answer in real time.